Updated: Jan 7
The new year is traditionally a time to reflect and set yourself goals in the form of New Year's Resolutions . It's a great opportunity to review your business goals too, and plan how you want to develop over the next year. Do you plan to expand, offer a new product or service, or achieve a better work-life balance by getting some external support? Here are some of our ideas...
1 Make business planning a priority
Often you're so caught up in the day to day treadmill of your business, time for planning slips down the list of priorities. It's important to schedule this time in your diary each week - 30 minutes is fine - as it will focus your thoughts and keep you driving your business forward.
2 Increase productivity - delegate
If you're a solopreneur you may be wondering how you can delegate? The answer is to outsource those tasks that you are either not particularly skilled at, or that take up lots of your time, or that don't add value to your day and simply don't make the best use of your expertise - such as updating your CRM, or responding to routine emails. There are plenty of freelancers who specialise in a myriad of fields who could support you. For inspiration take a look at what a VA can do for you.
3 Get Social
Engaging with audiences on social media is essential to getting your business seen and building your brand. Your customers want to know that you are an expert in your field and the best way to do this is by joining groups where you can showcase your knowledge, in the form of advice, and by posting useful information regularly. In doing this potential customers will begin to see you as the "go to person" and when they next need your services they'll be knocking on your door.
4 Learn a new skill
This could be to help you do something new with your business, such as understanding the paradox of Facebook advertising, or a new hobby, to give you the much needed you-time (see below). Learning a new skill, in whatever field, keeps the brain fit and active and will benefit your business as you are able to apply your new found knowledge, or increase your focus.
5 Focus on you
Not only is it good practice but it's essential that you take some time to focus on you. 15 minutes of meditation each day, or taking the dog for a walk during an enforced lunch break will refresh your body and mind and give you renewed energy and drive.
6 Be SMART (realistic goal setting)
Entrepreneurs, by their nature, dream big. However, this can be counter productive if the dream is so big it's not achievable. Make sure when you set your goals they are manageable and realistic, otherwise, you'll get despondent when you hit a wall.
7 Get involved in your community
Network and become more involved in your industry community. You could join a networking group - some groups are moving back to face to face meeting again now, but if that's not for you there are still plenty that are virtually meeting on a regular basis. Alternatively we've found local groups on Facebook that work on recommendations, which is a fabulous way to meet people, get things you need done, and build your network.
8 Find ways to work smarter...
...by investing in new technologies that will improve the way you work. This doesn't have to be an investment in money, as there are a lot of freemium feature apps available that will help you optimise your workflows, such as Clickup, Trello, HubSpot, MailChimp, Zapier, Airtable, Buffer, Hootsuite - the list is vast and they all have different features and benefits. Whilst they'll all require an investment of time up front, you can optimise processes, freeing up your time in the long run.
9 Improve your email marketing
Getting this right will be life changing, and the good news is you don't have to do it yourself. A VA who specialises in email marketing will be able to work with you on a one off project and get it set up for you.
10 Write a blog
You don't have to be creative to write a blog. You'd be surprised what people will read - after all, you're reading this! Remember, you're the expert. Keep your customer at the front of your mind and answer their questions.
If you need support with any aspect of your business, My Office Fairy are here to help so just get in touch.